Deep down I'm a serif type. Whenever I can I'd like to go to the place where ideas come from. That's when I'm the happiest at my work. That's what I like doing most.

Starting from scratch with original thinking.

Freelancing for 15+ years, having worked at Publicis, Poke, Ogilvy, Dare, WCRS, VML, EHS, Albion London, Karmarama, DigitasLBi, Razorfish and BBH.

Experienced across global brands and leading agencies, delivering clear design systems across digital products, campaigns, mobile apps and responsive websites.

Permanent roles have included BT, Virgin Media, AOL, PwC and The Guardian, with experience across large-scale corporate and digital environments.

Specialising in UI foundations and scalable design systems across mobile apps, digital platforms and large scale ecosystems.

Agency Experience